the Internet is a Twitter when Tom Goodwin discovered that being a middleman is very lucrative. He called it a user interface and thus its new.
This is similar to how we call a business a full stack business in the valley. And equally absurd.
My great grandfather who made a fortune being a middleman between the Russian nobility and western purchasers of grain and got my grandparents out of grinding poverty and made me would be … Amused.
Being a middleman is lucrative. And what is amazing is that the web that was supposed to disintermediate middleman has made them more powerful than ever.
And yes, having a great relationship is key to being a great middleman. The user interface, in our digital age, is the way to have that relationship.
Grandpa Iannis would have been proud. And disappointed I never became a middleman.